Zhumadian Xinchuang Piling Accessories Co., Ltd. is a core enterprise of Red Star Zhongyuan Group, a key investment attraction enterprise of Yicheng District government, and a key industrial enterprise in Zhumadian City. The leading products are auto parts such as wheel hubs and brake drums (wheels) for automobiles. Founded in 2007, the company covers an area of ​​more than 120,000 square meters, with a total investment of 210 million yuan and fixed assets of 86 million yuan.

The company has 325 employees, including 33 engineers and technicians, and has 460 sets (sets) of various types of equipment. The company has complete production conditions, advanced testing methods and mature production technology, and has established and improved the quality assurance system for its products. , with the ability to stably produce qualified products. At present, there are more than 260 varieties and specifications of 4 categories of auto parts products. The company adheres to the brand concept of "making the best hub brake drums (wheels) in China", and takes the lead in the domestic industry to adopt the advanced iron mold sand coating molding process, and the casting is qualified. The production rate has reached the domestic leading level, and the production process has been continuously innovated in continuous improvement. It has obtained 23 utility model patents and 1 invention patent. The company's efficiency is constantly improving and improving in the course of development. The main product brake drum uses vermicular graphite cast iron material instead of gray iron to produce various performance indicators, and has achieved significant breakthroughs. The products are sold well in more than 20 provinces, cities and regions. The main customers are Shandong Qingte, Liangshan Shenli, Guangzhou Te Naide, Shandong Baolong , Shandong Jinsheng, Nanjing Chuangjie, Guangdong Fuhe, Yonglitai, Zhengzhou Allianz, Anhui Tianchi, Hubei Hejia, Hubei Zhonger and other well-known domestic vehicle and axle manufacturers. It is directly exported to the Middle East and Southeast Asia in bulk, and exported to Europe and the United States through foreign traders, which has a certain market competitive advantage.

The company has been in line with the business tenet of "quality as life, reputation for development", and has fully introduced the GB/T19580 excellent performance management model. In 2011, it obtained the ISO/IATF16949:2016 quality system certification. In the face of profound changes in the economic situation and pattern at home and abroad in recent years, and the continuous adjustment and upgrading of the product structure in the industry, the company has adjusted its development strategy according to its own characteristics. As a small and medium-sized enterprise, the pursuit of scale effect is not our strong point, and the flexibility of the iron mold sand coating molding process is a natural advantage to meet the needs of different customers. Take advantage of the brand advantages and R&D capabilities accumulated over the past ten years. Special products that are not suitable for large companies and difficult for small companies to do have naturally become our best choices. All customer needs-oriented, more accurate differentiated, personalized and niche services have formed the strategic positioning of the company's development. The trend of today's social development innovation is the mainstream, innovation brings changes, and changes bring more differentiation, diversification, and personalization. The mode of mass production of a single variety will gradually shrink, and differentiated services are the choice for the development of small and medium-sized enterprises in the new era and new economic conditions.

Under the guidance of the differentiated development strategy, the company adheres to the core values ​​of "honesty, customer first, concise and efficient, and infinite innovation", guided by customer needs, positioned at high-end innovation, and made breakthroughs in the application of new technologies, new processes and new materials. Guaranteed by the quality management system and supported by R&D investment, the product development has formed 4 series with more than 300 varieties and specifications, serving more than 50 axle companies at home and abroad, and forming strategic partnerships and project alliances with more than 20 companies Develop a cooperative model.

Over the years, the company has received the care and support of the government and all walks of life. Wu Guoding and Zhu Shixi, the former mayors of Zhumadian, Ma Zhengyue, Yu Xueyou, and Chen Xing, the former secretary of the Municipal Party Committee, Zhang Dawei, the former Vice Governor of Henan Province, and Guo Gengmao, the former Secretary of the Henan Provincial Party Committee. Provincial and municipal leaders and representatives of well-known enterprises in the country have visited the unit successively, and have given high praise and full affirmation to the project. The project has also been recognized and supported by industry associations and local governments. The company has successively joined "Henan Casting and Forging Industry Association", "China Foundry Industry Association" and "Henan Automobile Industry Association". It has successively won the "Yicheng A-level Taxpayer Unit", "Henan Province Quality Integrity AA-level Industrial Enterprise", "Zhumadian City Brand Demonstration Enterprise", "Yicheng District Mayor Quality Award", "Henan Province's Top 50 Casting and Forging Industry Comprehensive Strength" ", "Excellent Member of China Foundry Industry Association", "Mayor of Zhumadian Quality Award", "High-tech Enterprise in Henan Province" and a series of honorary titles. It has been listed as a "Top 30" enterprise by the municipal government for 5 consecutive years. These care and encouragement have added a huge impetus to the rapid development and growth of new start-up companies.

In the medium and long-term planning of the company, the company is based on building a well-known domestic brand, aiming to go global, taking advantage of the country's "Belt and Road" construction, and relying on the group company's sales network in Africa to gradually form its own development advantages. Driven by user needs, continuously optimize product structure and production process, adhere to innovation-driven development, and gradually move towards the new high-end of intelligent manufacturing, and strive to enter the advanced ranks of national auto parts manufacturers.